Lainey Hayward

Background

About Lainey Hayward

Business Growth Accelerator • Sales Operations Optimizer • Training Innovator As an innovative senior sales leader and business growth accelerator, I transform diverse and competitive profit and non-profit organizations through my deep expertise and proven ability to lead dramatic revenue growth, optimize sales operations, develop productive sales talent, and accelerate business process improvement. Through leadership roles in sales, human resources, sales operations, and training I balance risk with opportunity while integrating business strategy, human capital management, sales operations, and performance optimization to generate cash flow, develop people, and increase profitability. I identify and capture profitable new revenue streams while recruiting and developing the sales talent required to leverage those opportunities. As a senior director in the world’s largest humanitarian organization, I created a for-profit sales strategy in a non-profit environment, enabling training services to become the largest non-donation source of revenue for the organization and contributing $100M in annual revenue. By leading a sales methodology transformation, I helped sellers target higher margin services and solutions while engaging other departments in providing training services, resulting in 10 percent YoY revenue growth and over 10 percent growth in the sales team. I was recognized with the President’s Award for improvements in sales operations by integrating and operationalizing the Salesforce stack across the enterprise. My expertise in the non-profit environment is augmented with success in launching, growing, and optimizing a profitable small business. During a decade as owner, speaker, and trainer in a custom training business, I created and delivered E-learning, classroom training, and individual coaching for sales, management, and operations with a broad spectrum of clients including Fortune 500 companies and the U.S. Army. As owner and independent representative in a fashion jewelry business, I recruited, led, and trained a 200-person sales team that grew sales over five years from $50K to over $300K annually. I increased my personal sales contribution and team sales 10 percent YoY for eight consecutive years by targeting high-growth opportunities, coaching a diverse team of sellers, and creating innovative operations processes, placing me in the top one percent of sellers in the company. Contributions at Intel Corporation included saving $2.2M in budgeted costs and creating/implementing the business continuity plan following the events of 9/11.