Lais Rocha

Background

About Lais Rocha

What drives me—both professionally and personally—is the challenge of achieving extraordinary results and making a meaningful impact in everything I do. I have a deep expertise in eCommerce, finance, and operations, and a passion for using data and technology to drive strategic decision-making. Since joining Vessi from its inception, I’ve had the unique opportunity to grow alongside the company and play a key role in its rapid rise as a global DTC brand. My journey has taken me through diverse departments—including Customer Service, Operations, and Finance—where I’ve led high-impact, cross-functional initiatives. I thrive in fast-paced, high-growth environments where curiosity, accountability, and innovation are not just valued—but expected. I'm energized by turning complex problems into clear, actionable strategies and by collaborating with teams that push each other to think bigger and perform better. Over the years, I’ve learned that real impact comes from surrounding yourself with people who elevate and inspire you. I believe success is built on dedication, smart execution, and the ability to lift others along the way.