Laksmi R.

Background

About Laksmi R.

Product Marketing Manager with experience in B2B SaaS, focusing on go-to-market strategies, product positioning, and messaging in the fintech and risk management sectors.At Sis ID, I contribute to the marketing of SaaS solutions that helps banks and corporates combat fraud, misdirected payments and meet regulatory compliance, including Verification of Payee requirements. My role centers around defining clear product positioning and crafting compelling messaging to communicate the value of the solution to customers and stakeholders. Previously, at Infolegale, I supported marketing efforts for risk intelligence and compliance solutions used by credit and legal departments.I’m passionate about delivering value through data-driven insights, creating engaging content, and ensuring seamless communication between product, sales, and customers. My approach combines strategic thinking, operational execution, and cross-functional collaboration to drive product adoption and deliver value to sales, partners, and end-users.