Lam An
Head of the Interaction, Cognition, and Emotion (Ice) Behaviour Research Lab at The University Of Winnipeg
Based in Winnipeg, Canada
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Seniority
Other
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Other
Location
Winnipeg
Industry
Higher Education
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1.8K
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l•••••••@uwinnipeg.ca
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Background
About Lam An
Dr. Lam An is a Marketing Professor in the Faculty of Business and Economics at the University of Winnipeg. His research focuses on the areas of marketing communications and persuasion, with his most recent work centers on efforts to mitigate misinformation, encourage sustainable behaviors, and improve financial wellbeing. Leveraging cutting-edge technologies and real-time biometric data in his behaviour research lab, Dr. An frequently collaborates with both academic and industry partners on interdisciplinary research projects to generate data-driven business decisions and positive societal impact. At the University of Winnipeg, he teaches Marketing Research, Fundamentals of Marketing, and Multivariate Data Analytics for the Master-in-Management (MiM) program in the Data Analytics stream. He also previously taught Services Marketing and Integrated Marketing Communication. Find out more about his research and teaching: and his Interaction, Cognition, and Emotion (ICE) Behaviour Research Lab: https://uwinnipeg.ca/icelab
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