Lamar Marsh

Background

About Lamar Marsh

I’m an experienced and results-driven digital marketing and eCommerce professional, currently working as an SEO Project Manager at Smartbox Group—the global leader in the experience gift market. I hold dual citizenship from Ireland and the United States, offering flexibility for travel and relocation across both Europe and United States.I hold a Professional Diploma in Digital Marketing and certifications from both Botify and Google, reflecting my expertise and ongoing commitment to the field.At Smartbox Group, I support the planning and execution of SEO strategies across 10 countries and 7 brands. I work with tools such as SEMrush, Botify, and Google Search Console to conduct keyword analysis, technical SEO audits, competitive research, and on-page optimization. My goal is to drive organic growth by improving search rankings and increasing traffic to our websites.I collaborate closely with internal teams to ensure SEO best practices are implemented and aligned with broader digital marketing efforts. As part of my role, I continuously evolve our SEO reporting processes and communicate performance insights directly to the Head of SEO.