Lan Luu

Background

About Lan Luu

My passion comes from finding creative ways to help companies grow and scale profitably, while keeping a customer-centric approach. I love using data and insights to accelerate growth and create meaningful engagement across digital and offline channels. I have over 15+ years of experience that span across product marketing, growth, acquisition, engagement and retention strategies in both B2C and B2B. Some of my recent highlights: • Prestigious “President’s Club Award” recipient for driving significant growth. • Successfully launched a new product and expanded into a new market segment, increasing fund rates (KPI) by 2x. • Led and developed marketing campaigns to drive digital engagement, increasing mobile app activations by 27%. I am a hands-on collaborator and leader who has exceeded KPI, CAC and ROI goals while managing multi-million dollar budgets. I am excited about opportunities where I can help shape the vision, strategies, and market products or programs that help consumers thrive and businesses succeed. Summary of skills: • Growth Marketing • Go to market strategy • Strategic Planning • Budget Management & Forecasting • Direct Response Marketing • Data-driven Marketing • Lead generation • Customer journey and full-funnel experience • Marketing automation • Campaigns & Creative Development • Marketing Channels: Online, Paid Media (Affiliate, Display, SEM) Email, Direct Mail • Digital Marketing: CRO, SEO, Google Analytics, Google Adwords