Lance Roth
Regional Marketing Manager at Simpson Strong-Tie
Based in San Francisco, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
San Francisco
Industry
Wholesale Building Materials
Company size
2.7K
Contact information
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l•••••••@strongtie.com
Phone
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Background
About Lance Roth
A strategic and creative marketing leader with extensive background directing and collaborating with cross-functional teams of project stakeholders, creative agencies, and affiliates through campaign/project/product development cycles in corporate settings. Maximizes company revenues by aligning business objectives through targeted marketing plans, campaign implementation, and messaging to achieve and exceed sales goals. Skilled in developing marketing plans into actionable projects integrating a variety of marketing disciplines including traditional and digital media tactics (print, audio/video, web, email, social media, mobile applications). Areas of expertise include: Brand Development; Strategic/Tactical Planning; Agency/Creative Leadership; Event Management/Promotion; Market Research/Analysis; Product Launch/Training.
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