Lance Yocom

Background

About Lance Yocom

I enjoy creating concepts and programming that builds brands, engages audiences, establishes community, and connects the dots for people. It is this entrepreneurial spirit that guides me regardless of task, position, or venture. I get excited about the development, production and promotion of music, sports and apparel. My faith and family are my world. This is how I'm wired. CAREER OVERVIEW As a veteran marketing agent and entrepreneur in the Dallas/Ft. Worth market, I have 20+ years experience in developing, producing, promoting, and implementing marketing and business development strategies for independent start-ups and corporate companies within the entertainment, sports, hospitality, and real estate markets. I have extensive experience as a marketing manager, talent and media buyer, event producer, communications specialist, brand advisor, and business owner. I am the founder of Spune Productions, a Texas based independent music promotions company, have been employed with AEG, the world’s largest sports & entertainment promoter, and CrowdSource, the events division of the Dallas Morning News. Driven by my entertainment background, and obsessed with my sports roots, I am the owner of two independent companies - the perfect blend of both worlds: Crossover Entertainment; sports & entertainment developer, and Courtside 360; youth basketball player development academy, events, and content curator. HIGHLIGHTS Over the last 20 years, I've promoted thousands of music and sports events at numerous venues in DFW, booked music festivals across Texas, provided development services to staple local artists, administered athletic content and marketing, consulted area sports groups, and managed media buying, marketing budgets, and branding for multiple clients simultaneously. A few client samples include Grammy acclaimed artists Maren Morris, Jason Isbell, Leon Bridges, Lucinda Williams, Big Boi (Outkast), Billy Gibbons (ZZ Top), Lindsey Buckingham (Fleetwood Mac), and Mavis Staples, in addition to TCU, Red Bull, General Motors, Live Nation, Cumulus Broadcasting, iHEART Radio, Dallas Mavericks, Verizon, NPR, Centurion American Development Group, EarthX, Fort Worth Modern Art Museum, The Statler Hotel, Turn the Tables Hospitality, Savor Dallas, Untapped Festival, Cleburne Railroaders, Texas Air Hogs, FC Cleburne, Texas United, Central Market, Flying Saucer, Coachella, New Orleans Jazz Fest. CONTACT: lance@crossoverentertainment.net, dlyocom@gmail.com