Lanie Williams
Creative Director - Digital and Social Media Marketing at Le Du Wine And Spirits
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Beverage Manufacturing
Company size
10
Contact information
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l•••••••@leduwines.com
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Background
About Lanie Williams
I’m a visionary brand storyteller and creative director reshaping how wine shows up in the modern world. At Le Dû Wines, I’ve taken a storied legacy retailer and injected new life into it - bridging heritage with culture, education with entertainment, and history with humor. In an industry often seen as aging and exclusive, I bring a vibrant, inclusive perspective designed to resonate with younger, digitally native audiences. Through initiatives like Wine is a Moment, Spirits Corner, and our dynamic monthly wine club, I lead a social-first, narrative-driven strategy that makes wine feel personal, playful, and accessible—without losing sight of its roots. My work spans short-form video, podcasts, photography, e-commerce, and in-store touchpoints, turning every channel into an opportunity for storytelling. By centering purpose, place, and personality, I’m not just modernizing a brand, I’m transforming how the wine industry is experienced.
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