Lara Henley
Associate Director, Brand Partnership Client Services at Country Music Association Cma
Based in Nashville, United States
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Seniority
Other
Department
Other
Location
Nashville
Industry
Entertainment Providers
Company size
328
Contact information
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l•••••••@cmamember.com
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Background
About Lara Henley
30+ years of multi-layered experience with The Country Music Association (CMA). Career began as part of the Membership team, transitioning to the Marketing team and now, for the past 17 years, I have worked within the Brand Partnerships team. • Responsible to identify, pitch, negotiate, secure and develop revenue-generating brand alignments/partnerships across the CMA properties (CMA Awards, CMA Fest, CMA Touring Awards, Music Teachers of Excellence Awards and more) • Account Management: Lead account manager for 20+ corporate brand CMA partnerships as they relate to CMA primary events. Responsibilities include management for their on-site experiential activation fulfillment, digital/social deliverables, VIP corporate hospitality initiatives, producing full recaps post-event and more. • Oversee and manage multi-million-dollar departmental budgets, including compilation of detailed P&L documentation for all CMA event sponsors • Oversee contracted and B2B sponsorship ticket allocations for CMA properties, which include tracking, forecasting, assignment of seating and distribution. • Oversee contracted and B2B sponsor utilized hotel room block allocations for CMA Properties • Oversee sweepstakes trip winner fulfillment
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