Lara Holt

Background

About Lara Holt

A dedicated, creative, and top-performing strategic marketing professional with over ten years of marketing experience in digital and social media management. Has multifaceted experience in project management, performance marketing, display ads, Meta ads, target audience development, crisis communication, brand identity management, and marketing campaign analysis. Possesses a proven track record in partnering with cross-functional team members to develop executable goals. Based on market research and creative campaign design, from pre-launch to completion. Over ten years developing managing digital products using customer relationship tools including Salesforce, and Atlassian Jira, and social management platforms such as HubSpot, Hootsuite, Falcon, and Sprout Social to manage brands. Built email campaigns, managed content, and evaluated performance. Confident in conducting market research and communicating with clients to cultivate trust and ensure retention. Trained and developed teams to execute marketing strategies based on best practices and market research.