Lara Peoples

Background

About Lara Peoples

Award-winning event and marketing leader building and scaling event- and partnership-led marketing strategies that drive engagement, elevate brands, and deliver ROI.I lead integrated B2B and B2C event portfolios spanning conferences, sponsorships, brand experiences, hospitality, bespoke events, festivals, and high-profile speaking programs, all aligned to business goals and audience needs.🟢 Most RecentlyConsulted for Vendelux, an AI-powered event intelligence SaaS platform, supporting field sales development and go-to-market strategy. Partners & Collaborators IncludeTravel: Mexico Tourism, Caribbean Tourism, LVCVA, Sentient Jet, DeltaOther Brands: Ford, Coca-Cola, P&G, Estée Lauder, Veuve Clicquot, Bombay Sapphire, Bulgari, Cole HaanTrades: ANA, IAB, CES, Cannes, Brand Innovators, Advertising Week, PTTOW, Podcast Movement, PossibleCultural Venues: Christie’s, MoMA, MOLAA, FITTalent: Sekou Andrews, Jon Dorenbos, Juanes, Tiki Barber, Boomer Esiason Superpower: Diplomacy I build trust quickly, aligning stakeholders, partners, talent, and teams, translating ideas into action with clarity, empathy, and momentum. Career Highlights• Founding Director of Audacy’s corporate marketing function, overseeing events, partnerships, sponsorships, demand generation, and content• Scaled Audacy’s B2B event portfolio, leading 40+ annual programs across conferences, hospitality, and brand activations• Produced the Gold ANA B2 Award-winning Sound Experience at ANA Masters, generating 2K+ leads• Built and scaled Meredith’s Hispanic division, leading partnerships, digital, events, and sales enablement• Created a 10K-person music festival delivering 239M+ impressions and incremental sponsor investment• Produced a Day of the Dead fundraising gala series with immersive brand activations for Herdez, Nissan, Mexico Tourism, and Ancestry• Led global events and integrated marketing programs at Condé Nast Traveler, partnering with Tourism Boards, hotels, airlines, and spirits brands 🤝 What Matters Most Being a trusted partner to senior leaders and bringing energy, collaboration, and rigor to every engagement Beyond Work I’ve explored 30+ countries, driven by curiosity, culture, and new perspectives.