Verified recordBroadcast Media Production and Distribution

Lara Seaton

Senior Product Manager at Bbc

Based in United Kingdom

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Seniority

Manager

Department

General Business & Management

Location

United Kingdom

Industry

Broadcast Media Production and Distribution

Company size

43K

Contact information

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l•••••••@bbc.co.uk

Phone

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+44 ••• •••• ••••

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Background

About Lara Seaton

Strategic and empathetic product leader with 10+ years in software and 7+ years in product management, leading cross-functional teams to deliver large-scale B2C web and mobile products. At the BBC, I’ve driven multi-million-pound revenue growth through data-led experimentation, established product frameworks across three organisations, and led teams to adopt customer-centric, test-and-learn cultures. I thrive at the intersection of strategy, experimentation, and innovation — from defining multi-year roadmaps to integrating AI tools like Copilot, ChatGPT, and Vercel v0 into real workflows. My leadership philosophy combines clarity, collaboration, and coaching — enabling PMs and cross-disciplinary teams to deliver measurable impact and scalable growth. Always curious, I enjoy mentoring, speaking on data-led transformation, and exploring how AI can unlock new business value.

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