Lara Su
Sr D2c Global Ecommerce Project Manager at Asus
Based in Taipei, Taiwan
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Seniority
Manager
Department
Operations
Location
Taipei
Industry
Computer Hardware Manufacturing
Company size
17K
Contact information
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l•••••••@asus.com
Phone
5 credits+886 ••• •••• ••••
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Background
About Lara Su
I’m Lara Su, a customer success and eCommerce professional with over 12 years of experience driving global D2C, B2B2C and O2O growth, digital platform optimization, and payment integration across APAC, North America, and Europe. My journey began in mobile advertising, evolved through a decade at Digital River supporting top-tier clients like ASUS, LG, and Trend Micro, and continues today at ASUSTeK Computer Inc, where I lead strategic eCommerce initiatives across multiple regions. From launching localized online stores to integrating payment gateways like Stripe and Mercado Pago, I specialize in bridging business goals with technical execution—turning complex challenges into measurable outcomes. I thrive in fast-paced, cross-functional environments where collaboration, data, and execution come together. Whether I’m aligning global stakeholders, optimizing checkout flows, or supporting SMB and EDU initiatives, my goal is simple: help businesses grow through practical, scalable solutions. Let’s connect if you’re passionate about digital commerce, customer success, or building global solutions that work.
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