Lara Tanbay
Senior Associate, Client & Database Marketing at New York Life Insurance Company
Based in New York, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
New York
Industry
Financial Services
Company size
41K
Contact information
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l•••••••@newyorklife.com
Phone
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Background
About Lara Tanbay
Lara is a Global Strategic Marketing Professional with 10+ years of experience consulting for Fortune 500 clients in lifesciences, biotech and medtech. She has consulted on pricing and market access for clients, including Baxter International, Boehringer Ingelheim, Hillrom, IMS Health, Lonza, Roche and more. Lara enjoys shaping product value, navigating market access and deciphering market-ready pricing for clients. She has 5+ years of experience managing research projects in the U.S, Germany and Turkey. Her specialty is in developing primary research and analysis by conducting conversations with stakeholders. Specialties: High level relationship management, global go-to market strategy, new business development, sales, marketing, market research, market intelligence, competitive intelligence, project management and product marketing. • Highly adaptable to changing environments and accustomed to ambiguity • Possesses an intellectual and analytical curiosity to ask questions and solve problems for corporations
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