Lara van Rensburg

Background

About Lara van Rensburg

As a qualified Journalist, Marketing Management (IMM) Diploma graduate, and with a Post Grad certification in Digital Marketing from the Columbia Business School Institute of Management, I have over 25 years experience as a media, sponsorship and fundraising specialist in the publishing, TV, sports marketing, and non-profit industries.* 10 years in the Publishing industry as a Marketing and Sponsorship specialist for 8 Ink and Media24 titles;* 8 years in the TV and broadcast sector as a branded entertainment Commercial Director for two of the country’s leading TV production companies: Cooked in Africa Films and TRACE Media. I conceived and managed the digital publishing and sponsorship models that funded and underpinned successful local AFP franchises,"Ultimate Braai Master"(Seasons 1, 2, 3, and 4);"Sarah Graham's Food Safari"(S1 and S2); and "Neill Anthony Private Chef"(S1 and S2). All these shows were syndicated globally. I launched my consulting business in 2018 managing the branded entertainment solutions (multiple seasons) for a variety of M-Net commissioned global TV franchises including "SURVIVOR SA","The Bachelor SA"; and "The Bachelorette SA". In 2021, after serving as Marketing Director (pro bono) on the Board of a leading non-profit companion animal rescue charity, TEARS Animal Rescue, I took up a full time role as HoD Marketing and Fundraising in February 2021 to grow the organisation’s B2B donor base and partner programmes My mission in 2023 is to extend our partnerships and invite non-profit change makers, content producers, digital publishers, marketers and CSI managers to recognize that animal welfare supports human welfare. Our campaigns impact pets, people and planet. It’s an exciting time for African creatives, entrepreneurs and change makers, and an ideal time to align causes that matter into a marketing and social impact model that pushes beyond consumerism and into changing the world. One vulnerable pet and pet owner at a time. Please email me if you'd like to open a conversation: lara@tears.org.za