Larisa Jitaru

Background

About Larisa Jitaru

Doing the dance of Communications & Public Relations for 12 years. I did (almost) all things communication: brand strategy (brand archetype, tone of voice, mission, vision, values), communication strategy & plan, PR strategy & plan, social media strategy & plan, copywriting, content writing (blog posts and articles, scripts for videos and podcasts, social media posts, newsletters, pitch decks, one-pagers), working (offline and online) with and coordinating teams and more (as they say on the festivals’ lineups). And I liked it. Still do. Otherwise I wouldn’t be here now. What animates me the most is trusting people (people before consumers) to be their own authority over their lives and buying decisions. I believe that psychology in marketing should be about empathy, not manipulation. I believe in "non-coercive Marketing". And I believe in content, both the noun and the adjective.