Larisa McBride

Background

About Larisa McBride

Strategic planning leader with +8 years of experience leading and supporting the development and execution of seasonal collections to maximize growth across product categories including apparel, accessories, shoes, linens, lingerie, fashion and jewelry. A highly effective merchandiser, planner, product manager, marketer, and vendor manager. Expert relationship builder, trend forecaster, and data analyzer adept at collaboration with cross-functional teams to align on pricing, negotiations, and execution. EDUCATION & DEVELOPMENT: My mother was a designer who passed her many creative values onto me. I began studying fashion in high school, taking classes at the local community college where I was invited to work at the 2007 Mercedes Benz Fashion Week in Los Angeles dressing models for runway shows including Monarch and Chick by Nicky Hilton. I studied fashion merchandising at San Francisco State University - where I was accepted into the study abroad program at Nuova Accademia di Belle Arti in Milan, Italy. I interned at the Les Hommes Showroom and attended an intensive fashion styling course at Central Saint Martin's in London. PROFESSIONAL EXPERIENCE: After learning about design and culture in Europe, I returned to San Francisco and took on a role as a Merchandise Coordinator for Williams-Sonoma. I was quickly promoted to Assistant Buyer of the Linens Department. When an opportunity arose to join the edgy fashion retailer Dolls Kill as a Buyer, I made the move to focus on buying Bottoms, developing the Halloween Assortment, and managing private label Brand Club Exx. After 3+ years, I joined Amazon where I managed Video Games and then Health and Personal Care Vendors and Account Managers. After 3+ years there, I accepted a role with Nordstrom where I am the Program Manager of Pricing Strategy. SELECTED ACCOMPLISHMENTS: • Lead Merchandising strategies across direct team to drive marketing investments +186% YoY in 2021. • Voted MVP for Media Product Family in 2020 while facilitating growth of managed brand by +121.92% YoY • Implemented Gaming Event page in 2019 resulting in +162% growth in event traffic and +102% growth in OPS YoY. • As Bottoms Buyer in 2018, beat plan by +125% YoY and launched 3.3k new items – driving selection growth. • Developed Private Label Brand in 2017, beating goal by +64% in 2018, garnering an article in Nylon magazine and worn by celebrities including Paris Hilton, Anabel Englund, Megan Trainor, and Ariana Grande. • Nominated for Catch the Spirit Award in 2015 for exhibiting exemplary company standards and values.