Larissa Hazel

Background

About Larissa Hazel

Larissa Hazel has over 20 years global marketing, brand and communications experience across B2C and B2B categories with deep consumer specialty in Asia-Pacific; from consumer technology, omni-channel retail, digital entertainment services & subscriptions, gaming, fashion, luxury brands, tourism, and publishing. She has lived and worked in Shanghai, Singapore, Sydney and more. Full marketing mix and P&L experience, she has worked both in-house and agency sides. With expertise in brand building, her marketing communications instinct is met with strategic capability, creativity and commercial acumen. Currently Director, Marketing Lead (APAC) at Microsoft Gaming. She has led high profile brands in consumer technology, such as Xbox, Sony PlayStation through to fashion, such as Armani, Harper's BAZAAR, and consulted to major multinationals, global advertising agencies and publishers including IMG on major fashion initiatives & JVs in APAC. Passionate about results she enjoys tackling challenges and over delivering in fast paced environments. A team leader who loves kicking goals, while coaching and developing people. At PlayStation, on joining she became a key part of the leadership team that significantly moved the industry tracked console position in a single generation, mid gen, from 3rd to 1st. Then, as MarComms Lead broke industry records in ANZ for the next console launch - PS4. During this period, she also led many best practice digital initiatives, established all brand social channels, led 1P digital service launches (games, movies, music) and 3P partner services (e.g. Mubi, Netflix, Spotify). A passionate marketer and communicator her specialties include Brand Building, Creative Strategy, Brand and Portfolio Management, Customer Experience, Growth and Acquisition Marketing, Digital Marketing, Subscriptions marketing, Content Led Marketing Communications (PR, Social, Influencer, Sponsorship) to drive awareness, preference and brand engagement. She has an M.B.A (MGSM) and B.A Communications (UTS).