Larissa Schimel

Background

About Larissa Schimel

Strategic marketing and communications leader with 20+ years of experience driving growth, brand impact, and stakeholder engagement across energy, technology (start-up to Fortune 500), and membership-based organizations. I specialize in shaping corporate narratives, building high-performing teams, and leading integrated strategies across marketing, communications, branding, public affairs, and events. Known as both a quarterback and a collaborator, I excel at aligning messaging with business goals, managing multimillion-dollar budgets, and delivering measurable results. Core Expertise:* Marketing & Communications Strategy | Brand Development | PR & Media Relations * Executive & Board Communications | Public Affairs | Stakeholder Engagement * Conferences & Events | Digital Media & Web | Content Marketing & Thought Leadership * Start-up Growth | Large Matrixed Organizations | Nonprofit & Association Leadership Career Highlights- Proven track record in brand strategy, executive communications, PR/media relations, digital marketing, events, and public affairs- Directed multiple corporate rebrands, launching new websites, digital platforms, and social media channels- Built and led cross-functional teams and vendor networks to deliver integrated campaigns, lead-generation programs, and high-profile events for thousands of participants- Increased member participation by 75% as President of Social Media Club DC; featured in The Washington Post (http://bit.ly/J50dp) for leadership in social media and technology- Deep experience managing PR, branding, SEO, web, and digital agencies to support growth strategies. I bring a unique blend of start-up agility, corporate discipline, and nonprofit/association perspective to drive communications, marketing, and growth strategies that elevate organizations and create lasting impact.