Larry C.
Fundraising Analyst at The Association Of Former Students
Based in College Station, United States
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Seniority
Staff
Department
Finance & Accounting
Location
College Station
Industry
Higher Education
Company size
273
Contact information
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l•••••••@aggienetwork.com
Phone
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Background
About Larry C.
Demonstrated track record of success in leading higher education annual giving fundraising efforts. Past experience includes leadership of strategic marketing efforts for major brands at State Farm Insurance, Tyson Foods, and Sara Lee. Background includes property and casualty insurance marketing expertise; has completed ChFC, CLU, and CASL financial services designations. Specialties: Data analytics; strategic fundraising marketing; Annual Fund direct marketing; sponsorship and affinity programs; social media; mentoring and developing marketing talent; media planning and media buying; marketing communications; integrating offline and online communications; interfacing with ad agencies to produce on-target creative materials; negotiating sports sponsorships; market segmentation; P&L and margin management; product and brand management; pricing strategy expertise; financial services marketing.
Decision-makers
Other people at The Association Of Former Students
- NTC-Team
Nicholas Taunton
Executive Vice President and Chief Operating Officer · General Business & Management
- KTStaff
Kirsten Thomas
Teacher · Education
- LAStaff
Lisa A.
Marketing and Programs Assistant · Advertising & Marketing
- JTManager
Jameson T.
Leadership Annual Giving Officer · General Business & Management
- LNStaff
Latosha Nutall
Recepionist · Customer/Client Service
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