Verified recordHigher Education

Larry C.

Fundraising Analyst at The Association Of Former Students

Based in College Station, United States

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Seniority

Staff

Department

Finance & Accounting

Location

College Station

Industry

Higher Education

Company size

273

Contact information

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Email

1 credit

l•••••••@aggienetwork.com

Phone

5 credits

+1 ••• •••• ••••

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Background

About Larry C.

Demonstrated track record of success in leading higher education annual giving fundraising efforts. Past experience includes leadership of strategic marketing efforts for major brands at State Farm Insurance, Tyson Foods, and Sara Lee. Background includes property and casualty insurance marketing expertise; has completed ChFC, CLU, and CASL financial services designations. Specialties: Data analytics; strategic fundraising marketing; Annual Fund direct marketing; sponsorship and affinity programs; social media; mentoring and developing marketing talent; media planning and media buying; marketing communications; integrating offline and online communications; interfacing with ad agencies to produce on-target creative materials; negotiating sports sponsorships; market segmentation; P&L and margin management; product and brand management; pricing strategy expertise; financial services marketing.

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