Larry C. Johnson

Background

About Larry C. Johnson

As a marketing professional and entire career within the Architecture | Engineering | Construction (A/E/C) industry, the last 40 + years have facilitated my research and development methodology to understand every aspect of information management principles in best practices for today’s A/E/C business world. Market Research + Development… Identify, maximize, and convert new business opportunities. Analyze marketing trends and conditions within the A/E/C industry. Develop and implement marketing plans. Proposal Development… Read between the lines for proposal compliances, ensuring that all RFP requirements are fully established. Develop document outlines and templates in accordance with RFPs and SF330 guidelines. Manage multiple pursuits using effective work strategies to achieve accuracy and quality within required deadlines. Establish timetables to oversee creative development and coordinate the final production of proposals. Management… Maximize workflow and schedules, file structure organization, and document naming conventions. Think strategically to analyze problems and formulate practical and creative solutions. Desktop Publishing + Graphic Design… Creative conceptualization in developing design layouts; production and maintenance of firm’s market branding design; email (e-newsletters) or direct-mail pieces, brochures, printed advertisement and image management guidelines. Databases… CRM experiences in Salesforce and Deltek Vision. Firm-wide document data system management: project data, profile, descriptions, resume (curriculum vitae), and proposal qualification materials. Trade Show and Exhibit Management… All internal and external marketing in promotional advertising and printed materials, including all outside support services as needed, such as printing and exhibit companies. Presentation Development… Turning storyboard outlines and developing them into designed PowerPoint presentations.