Larry Forth

Background

About Larry Forth

With more than 21 years of expertise in the optical industry, I am a seasoned sales professional and a respected regional leader. Currently serving as the Midwest Regional Manager at Match Eyewear, my role involves overseeing the sales and distribution of premium eyewear products to independent opticians and optometrists across 12 states. My approach combines solution selling and effective salesmanship to deliver tailored and innovative solutions that align with the preferences and needs of both clients and consumers. In addition to my responsibilities in driving sales, I lead and mentor a team of 10 sales representatives, ensuring their delivery of exceptional service and successful achievement of targets. Prior to this role, I held the position of President at Edison Optics, a thriving wholesale optical company that I co-founded. Furthermore, my experience includes serving as the National Sales Manager at A&A Optical, where I orchestrated the development and execution of sales strategies for a diverse portfolio encompassing 9 eyewear brands. Throughout my career, I have consistently demonstrated my passion for the optical industry, a steadfast commitment to excellence, and a proven ability to cultivate and sustain strong relationships with customers, partners, and colleagues. I am eager to continue contributing to the success of Match Eyewear, a company that resonates with my vision of delivering high-quality and stylish eyewear to the market.