Larry Jacobs

Background

About Larry Jacobs

I am a highly experienced client-centric marketing and business insights leader with over 20 years of marketing and consumer insights expertise, supplemented by 5 years financial experience. Known for my collaborative work style, analytical mind, inquisitive nature, and keen attention to detail, I design and deliver complex, high-value, high-visibility custom research programs and projects to global Fortune 50 and other clients. I leverage my passion for melding primary research results with information from other sources - social media listening, secondary industry/brand information, qualitative learnings, and many others - to unlock a deeper understanding of both the rational and emotional/psychological factors that drive consumer behavior, leading to business decisions and strategies that are driven by the full picture. Highlights of my experience include: Delivering insightful, actionable outcomes/strategic implications as the leader of planning, implementation, and delivery of complex multi-million-dollar global programs. Collaborating and coordinating with client stakeholders, internal operations groups, and client service team members to guide and govern global program design protocols, execution, and presentation of findings. Providing superior client service to drive high rates of retention and account growth. Combining ongoing curiosity with the fundamentals to ensure that decisions are always guided by relevant, wide-ranging information of the highest quality, integrity, and reliability. Leading and mentoring teams to strengthen their understanding and build capabilities in marketing research fundamentals and advanced techniques.