Larry Rose

Background

About Larry Rose

Results Producing Marketing Communications Professional Accomplished executive with demonstrated success in designing and implementing creative strategies to position companies for growth and a sustainable competitive edge. Experience spans both corporations and ad agencies – entrepreneurial startups to the Fortune 50 companies; local agencies to top 20 national agencies. Advertising clients to advertising agencies. A multifaceted results-oriented professional with proven abilities; combining creativity with strong management skills. Insightful - able to see the ‘big picture’ to better formulate plans to meet goals and drive projects to successful completion. Expert in managing client relationships and leading new projects. Excellent consensus-building, organizational, sales and negotiation skills. Motivational and ‘lead by example’ style of management. Confident, quick, articulate and persuasive. Specialties: Advertising; Business Development; Start-ups; New Projects; Brand Development; Merchandising Campaigns; Integrated Advertising and Marketing Campaigns; Client and Vendor Relationships; Channel Marketing; Channel Management; Packaging & Collateral Materials; Retail Marketing; Franchising; B2B; Industrial Channels; Tradeshows and Promotions.