Larry Rubio

Background

About Larry Rubio

Product executive with a proven record scaling global streaming and sports tech platforms. At The Walt Disney Company, I led the global expansion of ESPN on Disney+ across the U.S, LatAm, and ANZ, delivering double-digit engagement lifts, record concurrency peaks, and millions in new revenue. I also designed and launched the CMS that still powers Disney+ worldwide, saving millions in licensing costs while supporting scalable publishing and localization workflows.Beyond Disney, I’ve driven some of the industry’s most visible launches. I brought HBO NOW to market ahead of schedule, generating millions of subscribers in its first year, and delivered flawless Winter Olympics streaming for Eurosport across 50+ countries and 14 languages. Earlier in my career at CBS Sports and Turner, I built March Madness Live into a next-generation fan platforms that grew traffic and engagement under the pressure of live events.My unique value lies in delivering impact at both the front end (subscriber growth, engagement, monetization) and the back end (platform scaling, workflows, internal tools). I build and lead high-performing teams, align stakeholders across engineering, design, and executive leadership, and drive strategies that deliver measurable business outcomes.I’m passionate about creating products that audiences love while building the platforms and teams that sustain long-term growth. Looking forward, I’m exploring how AI and data-driven solutions can enhance personalization, content discovery, and operational efficiency, continuing to drive impact at the intersection of media, technology, and innovation.