Larry Starks

Background

About Larry Starks

I am an innovative, strategic, content creator and managing editor leveraging a robust career of 20+ years in developing print and digital content that delivers informative content to influence audiences. I am a collaborative director who has received recognition for expanding the growth and popularity of organizational branding in sports communication to drive revenue through generating and planning story ideas, editorial platforms, and optimizing digital content. In my most recent position Breaking News Editor for USA Today, I oversaw the development and delivery of impactful breaking news and NBA coverage to aid in propelling reader engagement and subscriptions. While in this role, I drove an increase in subscriptions and improved reader engagement. Before my experience at USA Today, I spent many years as the Coordinating News Editor for ESPN. During my time in this role, I expanded coached on-air talent on news elements and implemented various pre-game segments to drive viewership. I received my Bachelor of Arts in English from Judson University. I am a trusted partner, adept at incorporating data analysis to identify and direct multimedia projects aimed at growing subscriptions.