Larry West
Vice President of Sales at Parallel Architectural Products
Based in Dallas-Fort Worth, United States
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Seniority
Vp
Department
Sales & Business Development
Location
Dallas-Fort Worth
Industry
Architectural and Structural Metal Manufacturing
Company size
13
Contact information
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l•••••••@parallelap.com
Phone
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Background
About Larry West
Goal-oriented and seasoned marketing professional with a distinguished career profile and demonstrated success in developing and implementing innovative branding ideas, directing strategic and global marketing initiatives, and expanding territories. Intuitive leader with acute business acumen and expertise in strategic brand and product development, channel optimization, market penetration, and commercialization of new products. Proven project development expertise with ability to deliver high quality sales and front-end customer services and develop digital marketing collaterals. Proficient in budget administration, account acquisition and retention, and trade show management while orchestrating brand marketing strategies. Areas of Expertise: • Strategic Planning and Implementation • Market Research and Penetration • Customer Services and Support • Operational Excellence 80/20 • Product-Line Development / Expansion • Product Life-cycle Analysis • SKU Rationalization Process • Team Building and Leadership • Operations Analysis / Process Redesign • Vendor Negotiations and Management
Decision-makers
Other people at Parallel Architectural Products
- AHStaff
Ashley Harenberg
Sample Fulfillment · Other
- CDManager
Cliff Davis
Regional Sales Manager · Sales & Business Development
- KMManager
Kip Meseck
Operations · Manufacturing & Production
- LWVp
Larry West
Vice President of Sales · Sales & Business Development
- KSC-Team
Kleb Shivvers
President · General Business & Management
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