Larry West

Vice President of Sales at Parallel Architectural Products

Based in Dallas-Fort Worth, United States

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Seniority

Vp

Department

Sales & Business Development

Location

Dallas-Fort Worth

Industry

Architectural and Structural Metal Manufacturing

Company size

13

Contact information

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Email

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l•••••••@parallelap.com

Phone

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Background

About Larry West

Goal-oriented and seasoned marketing professional with a distinguished career profile and demonstrated success in developing and implementing innovative branding ideas, directing strategic and global marketing initiatives, and expanding territories. Intuitive leader with acute business acumen and expertise in strategic brand and product development, channel optimization, market penetration, and commercialization of new products. Proven project development expertise with ability to deliver high quality sales and front-end customer services and develop digital marketing collaterals. Proficient in budget administration, account acquisition and retention, and trade show management while orchestrating brand marketing strategies. Areas of Expertise: • Strategic Planning and Implementation • Market Research and Penetration • Customer Services and Support • Operational Excellence 80/20 • Product-Line Development / Expansion • Product Life-cycle Analysis • SKU Rationalization Process • Team Building and Leadership • Operations Analysis / Process Redesign • Vendor Negotiations and Management

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Larry West Email & Phone Number @ Parallel Architectural Products | Kipplo Discover