Larry Williams

Background

About Larry Williams

After more than 30 years in PR, Marketing, and Association Management, I’m still doing what I like to do best: find interesting and creative ways to help companies and industry groups climb the next mountain. I love a challenge. Establishing a brand. Increasing sales or market share. Motivating a target audience to act. And in some cases, convincing the target audience not to act. And I particularly enjoy developing strategies that take a fresh approach, then being able to execute using the right tools that are focused on the objective. I’ve spent my career tackling challenges this way in both for-profit and non-profit organizations, and in domestic (US) and international settings. I have extensive experience in the steel/construction/engineering sectors, of course, but this is rounded out by hands-on work in many other industries, including banking/financial services, food/beverage, travel, health care, and technology. I’ve also had a unique opportunity to be involved in some of today’s most pressing issues, including international trade and sustainability. This broad view of the world and industry sectors enables me to identify strategies and tactics that have been effective in one industry, and apply them in another industry or market to deliver the desired results. My experience as a company owner, industry leader, and working with the CEOs of major corporations around the world has reinforced my fundamental belief that the only meaningful marketing and communications programs are those with a clear and direct connection to the overall corporate strategy – which results in growth and market development of those organizations.