Lars Borgwardt

Background

About Lars Borgwardt

Achievements:+ Established expert in global online identification and e-signing requirements + Keen analyst of international markets and ambitious implementor of market entry strategies + Ambitious international Customer Success Manager in the fastest moving IT industry: digital forensics + Successful international marketing professional + Content developper such as white papers, blog articles, one-pagers, etc. for internal and external communication + Established and led Blueprint Partners' Dubai branch (international communications agency)+ Developed SALT & PEPPER Events to one of the leading event agencies in the U.A.E.+ Created and implemented fascinating consumer brand experiences + Gained in depth experiences in marketing strategies from reputable brands such as Rolls-Royce, Porsche, Jaguar Land Rover, BMW, Audi, Volkswagen, Mercedes-Benz, MINI, Lexus, Nissan, Infiniti, Cadillac, Lincoln, Siemens, Beiersdorf, Procter & Gamble, Visa, Nike, Canon and Sony to name but a few + Contributed to successfully launch new products in the Middle Eastern market + Prepared and executed the first product launch in Iran after the regime change Strengths:+ 7 years of international experience in SaaS business models and implementing them in new markets + 13 years international experience in marketing + Local knowledge of regional markets + Sound understanding of marketing disciplines + High attention to detail with the ability to adapt to changing and complex environments + Ability to manage product launches and events to maximise brand exposure and awareness that result into sales + Ability to build and manage strong relationships with internal and external parties + Committed team player with management and development skills of teams of 15 people + Strategic planning and implementation, utilising mastered ability to multi-task and prioritise effectively + Identifying growth opportunities and improving efficiencies + Ambitious, results driven and outcome focused + Confident communication skill set with the talent to present to diverse audiences