Lars Danielsen

Background

About Lars Danielsen

I am a passionated commercial and result oriented business leader with more than 30 years experience in FMCG in the Danish retail trade. Has been on "both sides of the table". Among other things, as Product Manager and Category Group Manager in COOP, KAM and Senior KAM roles and latest on as Business Unit Manager and Sales Director in large branded companies such as Colgate-Palmolive and Unilever and working in the Brand association for Danish suppliers - MLDK Mærkevareleverandørerne working with facilitation of networks, development of knowledge-based seminars and other matters that are important to the members work. More strategic tasks that support the industry's challenges. Results will help to articulate the industry's feedings in relation to politicians and other interest groups. Now responsible for the very strong WASA brand. KEY SUMMARY OF PROFESSIONAL ATTRIBUTES: • Strategic and commercial oriented • Negotiation of agreements at all levels • Do know Danish retail trade in depth from both sides of the table • Solid analytical toolbox. • Proven leadership skills • Takes needed decisions and faces the consequences • P&L responsibility KEY SUMMARY OF PERSONAL ATTRIBUTES: • Results driven and target oriented • Committed, have a high personal drive • Strategic and analytical with a strong commercial mindset • Pragmatic and enthusiastic • Team player with empathy • Solid negotiation skills at all levels Specialities: Category Management, Space Management, ECR, B2B, B2C, S & OP, Trade Marketing, Marketing Planing (6P process).