Lars Harder
Managing Director at Merkle Danmark
Based in Copenhagen, Denmark
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Seniority
C-Team
Department
General Business & Management
Location
Copenhagen
Industry
Business Consulting and Services
Company size
124
Contact information
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l•••••••@merkle.com
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Background
About Lars Harder
Real transformation isn’t about agile frameworks or disruption — it’s about structure, focus, and flow. That’s where digital value lives. I have spent more than 20 years cultivating this space and I've developed a unique blend of technical acumen and strategic leadership in the process. Starting my career in software, startups, and SaaS and expanding into CX & transformation management and consulting I evolved into an executive operator who drives digital transformation across diverse, complex organisations. At the heart of my approach are two equally vital capabilities: leveraging customer experience as a driver of external value and optimizing value streams to ensure internal efficiency and agility. This dual focus has enabled me to guide organizations—from agile startups, government entities and global enterprises -through transformative journeys that deliver measurable impacts, even under challenging market conditions. I believe that true digital leadership is not about lofty visions alone (although visions are definitely needed too), but about promoting the right mindset and capabilities under the right organizational and operational conditions. That's why companies that will win in tomorrow's market are the ones that truly care about creating the conditions for clarity and flow — so that teams can focus on solving the right customer problems at the right time, with confidence.
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