Lars Kristensen

Background

About Lars Kristensen

Strong Senior Management professional skilled in Sales, Marketing, Business Development, Product Management and Strategic Planning. I have accumulated 20 years of APAC Regional management experience with a consistent track record of achieving business targets and providing leadership, when managing and developing sales teams, product portfolios and marketing efforts across the region and in a wide range of industries. Currently performing similar tasks in Eastern Europe, Middle East & Africa with focus on high growth markets. Key Areas of experience- Strategic Planning: entry strategies for new markets/industries and new products/services- Sales Management: management of sales companies and external distributor networks- Business development: set-up of new sales companies and distribution channels- Product management and development- Marketing and brand building- Sales training programs- Change management / turn-arounds- M&A activities. As a leader, I am fully responsible for the operational implementation and execution of all assignments within my area and is a proven performer capable of building, developing and leading.