Lars Malmgren

Background

About Lars Malmgren

At 24 I was appointed Sales Manager which was a big challenge because I had no prior experience of managing a sales organization. Hard work over the next 2 years increased sales 10-15%(organic growth). Today I am a Global Sales Operations professional with a keen interest in staff development and strong focus on customers. These two factors have been the corner stones in my ability to repeatedly meet/outperform goals. SKILLS Motivate people and build high-performing teams. Lead and develop 3-42-member teams to reach/outperform goals. Inspire people and create a positive atmosphere with a coaching style of management. Build long-term relationships. Negotiate contracts. EXPERIENCE More than 15+ years of bringing new products to market. Direct staff in Scandinavia, Germany, UK, France, Spain, Portugal, Switzerland, the Netherlands and to some extent Asia (Hong Kong). Lead external product development. Architect marketing strategies and sales campaigns etc. for Web, print, nontraditional & social media including micro sites and SEO. Revitalize and modernize all corporate marketing material. Develop product strategy,business plans and lead project to acquire export accounts/companies. Head, develop and execute sales/business plan in new territory – Eastern Europe and Russia – and establish new distributor networks. ACHIEVEMENTS Initiate one of Scan Coin’s most popular products. Drove 7-year process from a-z. Deliver best result out of 6 subsidiaries + 60 export companies - despite decline in industry. Took US subsidiary from red to black figures in 6 months. Initiate, launch and lead pioneering annual event (later copied by competitors). In 10 years number of attendants have tripled. Create and launch new proactive solution-selling concept. Increase sales ≥10% annually – for 6 years running. Negotiate and secure 2:nd largest order worldwide - 30 MSEK. (@) gmail.com