Lars Mehlan

Background

About Lars Mehlan

Marketing Strategy - Marketing Campaigns - Event Management - Project Management - Partnership Development - Communication - Content Generation - Corporate Relations - Product Management I am an experienced Senior Manager across the corporate and non-for-profit sectors. My expertise lies in successfully conceptualising, implementing, and overseeing marketing strategies and campaigns - spanning branding, content creation, online & social media channels, and events & trade shows - to drive market impact and expansion. My experience also includes developing and establishing productive networks and relationships with business partners, and providing business development opportunities through event platforms and their seamless execution. With initiatives based on market research and data analysis, I excel at delivering exceptional returns on investment and optimising customer satisfaction and retention. SPECIALITIES: Market positioning, brand management, lead generation, content marketing, online and social media marketing, trade show and event concept and execution. Leading product launch and development initiatives; assessing needs, researching market trends and competition, and defining targeted campaign direction and focus. Mentoring, developing, and leading high-performing project teams and coaching staff into increasingly responsible roles.