Lars Smits

Background

About Lars Smits

I am a coach and trainer with over 12 years of experience across education, business, and technology. I help people and teams gain clarity and grow with confidence, thriving in their personal and professional lives. When individuals flourish, organisations and society benefit too. At Maastricht University and Crimson Education, I coach students and early-career professionals on career direction, personal development, and employability. I design and facilitate learning experiences that enhance self-awareness and practical skills through one-on-one coaching, workshops, events, and co-creation with educators and employers. Previously, I worked at LinkedIn, Zalando, and LIOF, gaining experience in business development, marketing, innovation, and entrepreneurship. These roles shaped my interest in education at the intersection of policy, the labour market, and academia. I enjoy working in dynamic, purpose-driven environments where innovation, social impact, and collaboration are at the core. Focus areas: Coaching & Training · Employability · Admissions & Applications · Business Innovation & Entrepreneurship · 🧩 Project & Stakeholder Management Working style: Strategic · 🧑‍🤝‍🧑 People-focused · 🤝 Collaborative · Analytical · Creative · 🧱 Structured · Pragmatic