Lars Vestbirk

Background

About Lars Vestbirk

I am a senior leader with 18 years of experience in marketing and leading people. I come from marketing of leading consumer brands in international companies such as Philip Morris (#1 tobacco company), Arla Foods (#4 dairy company), and Stoli Group (#2 premium vodka). In recent years I worked in Magasin du Nord to get a better understanding of department stores and retail. I have been managing people for 15+ years and am try my best to be a trusting and inspiring leader with a commercial focus. As a person I am ambitious, pragmatic and positive. I am an extravert taking energy and inspiration from people and activities around me. I am highly adaptable and flexible both in work and privately and thrives on new and bigger challenges. I aim to be of high value within general and people management, marketing and business development – potentially with an international aspect. Competencies - People Management and Leadership - incl managing managers and remote management - International and Multi-cultural experience - Global, Nordic and local - B2C Brand and Category Management – adaptable to multiple different industries - Price and Portfolio Strategy – from fine tuning in an optimized market to maneuvering in price wars - Product Innovation and Development - from idea to launch - Budget Management – optimizing investments and spending - Reduced Complexity and Optimization – portfolio, packaging, product, etc - Event Management – from large global gatherings to local sponsorship