Lasma R.

Background

About Lasma R.

Digital Strategist. SXO = SEO & SEM Specialist. Web 3.0 Enthusiast. Future of Work Advocate. Having accumulated substantial experience as a digital strategist and possessing in-depth expertise in SEO/SEM, CRO, and customer lifecycle, along with a keen passion for fintech, I have dedicated the past nine years to both working and studying the future of work and digital marketing. My multidisciplinary background in marketing, IT, and business relationship management has equipped me to drive change in the digital marketing industry across New Zealand, Australia, Europe, USA and beyond. In my role as a digital marketing tutor, I am playing an active role in shaping the future of the workforce. At Akamai Resolutions, I offer digital solutions and guidance to local businesses, streamlining their communication and advertising efforts to help them reach their full potential in the digital space. My expertise help individuals and businesses to see the “big picture” that leads to growth and expansion in the digital environment. Fluent in English and Latvian (written and spoken, business), knowledge of Spanish and understanding of German, Russian. Passionate about AI in the workforce & marketing – segmentation, innovation, automation, analytics, personalisation, scaling – and marketing AI technologies. Entrepreneurial and agile mindset; enthusiastic digital storyteller, marketing strategy development, digital marketing operations and campaigns, content mastering, CRM and PR communications, branding as well as driving marketing KPIs and analytics. Experience leading remote Marketing teams. Shaping the Future of workforce at New Zealand Institute of Education. Driving the growth in digital environment at Akamai Resolutions. Specialities: Integrated Marketing, SEO/SEM, CRO, UX, Performance Marketing, Web Analytics & Content marketing. Generating data-driven results by strategic infusion of modern technology and business acumen.