Lasse Leminen

Background

About Lasse Leminen

Comms, marketing, e-commerce and content business professional with a can-do attitude, great team spirit and a curious mind combining creative and analytical thinking. At the moment I work as a head of communications, a role in which I manage all of our communications and PR activities including media relations, owned media and events. I have also led our website design project and launch. My experience in publishing, media and e-commerce covers a wide skill set in communications and digital marketing from strategy level to tactics and execution. In short, my specialty is the ability to integrate data driven marketing, creative magic and strategic communications in an impactful way. I have a strong performance record in managing and developing corporate communications and integrating comms to core business goals. I also have solid experience in growing B2C e-commerce sales through multi channel digital marketing actions including paid social media, content marketing, CRM marketing and SEM. My skill set covers also various other aspects in marketing such as copywriting and planning marketing campaigns. I have always been interested in the intersection of business, technology and creative fields and have gained a lot of insight for my work from my interdisciplinary educational background. I graduated with distinction from University of Helsinki where I studied History, Communications, Economics and International Politics. In addition I have studied Marketing at the Aalto University School of Business.