Laszlo Ravasz

Background

About Laszlo Ravasz

Passionate about growing Premium Spirit Brands I 18+ yrs of experience across Middle East, Africa, China, South-East Asia, India and Europe in varying Marketing and GM Leadership Roles. A Marketing Professional, a General Manager with 18+ years of experience in one of the biggest American spirits (alcoholic beverage) companies, Brown Forman. Successfully having built global premium and super premium spirit brands like the Jack Daniel’s Whiskey Family, Finlandia Vodka, Woodford Reserve Bourbon, El Jimador Tequila and Single Malt Whisky portfolio across a wide rage of geography: Hungary, Middle East, Africa, India, China, South East Asia and West Europe (Netherlands, Belgium, Luxembourg, Austria, Switzerland). In-depth experience in brand building (execution and brand / communication strategies) and team building (hiring, training and leading brand teams in varying cultures). Have led and overseen major brand campaigns and their evolution for one of the most valuable and loved premium sprint brands in the world: Jack Daniel’s Tennessee Whiskey in open and restricted marketing environments and in hard-to-penetrate markets like Emerging Africa, China and India. General Management in more mature European Markets (BeNeLux, Austria, Switzerland) and FMCG background (Coca Cola HBC) always aiming for results, improved performance and-long term thriving of the business / brands. Experience with commercial programs and Route To Market projects. Owning true passion for building, managing and growing teams (and talent). Strong Belief in personal ownership, collaboration (the true value and driving force of teamwork) and inclusion. Experience in building productive relationships with industry stakeholders, consumer groups, corporate leadership, owners and distributor partners. Passion for talent, teamwork, ownership and results.