Laszlo Szaraz

Background

About Laszlo Szaraz

Laszlo is Customer Led Transformation Consultant with focus on process design, pricing strategy and trade promotion, utilising behavioural science. Laszlo has strong practical experience in customer service, marketing and finance. He has spent 6+ years with PwC delivering revenue management, and business decision support in Cyber Security and Risk Assurance. Prior to that Laszlo spent 7 years on event marketing and sponsorship in the golf industry. Laszlo has recently worked with a globally renowned SaaS company to redesign their developer experience using choice architecture as well as building their pricing strategy supporting their business growth objectives. From CPG field, Laszlo worked on designing trade promotion management process and technology solution for an international player covering 98 countries. As a certified Requirements Engineer, Laszlo has an agile mindset, focusing on speed-to-value and fostering a collaborative team.