Latha Shetty

Background

About Latha Shetty

Media Strategist & Consultant | Transforming TV Data & Digital Trends into Business Growth | Digital Creator (1.6M+ Followers): With 16+ years of expertise across TV ratings research, audience insights, content strategy and digital media growth, I help media houses and brands convert complex data into clear strategies that drive revenue, viewership and market leadership. Currently consulting with News 1st Kannada as a Media Strategist, I blend my deep knowledge of BARC ratings, AdEx MIS, and market intelligence with hands-on expertise as a Digital Creator with 1.6M+ followers (Founder of Ammi’s Cookery). This unique combination of analyst + strategist + creator allows me to design solutions that are not just data-driven but also audience-tested and brand-relevant. Core Expertise: BARC Ratings & Audience Insights – Turning raw data into programming strategies, content positioning, and growth opportunities. AdEx MIS & Market Intelligence – Advanced ad-tracking systems for sector, agency, and category-level insights that unlock revenue. Strategic Business Consulting – Partnering with leadership teams to craft growth plans, corporate decks, and sales narratives that win markets. Competitive Benchmarking & Performance Tracking – Building tools that enable fast, data-backed decisions for content and ad-sales. Digital Strategy & Brand Growth – Driving long-term engagement and visibility, backed by proven success in digital content creation. What I deliver: For Media Companies: Actionable ratings strategies, content insights, and market intelligence that fuel sales growth and strengthen competitive positioning. For Brands: Integrated campaigns, influencer-led storytelling, and data-backed strategies designed to maximize visibility, engagement, and long-term brand value I’m passionate about bridging the gap between TV and digital, helping both channels and brands thrive in today’s fast-changing media ecosystem.