Laura B.

Background

About Laura B.

As a seasoned marketing professional, I specialize in innovative strategies that drive meaningful results. With over 8 years of expertise spanning social media management, paid advertising, influencer marketing, copywriting, people management, and PR coordination, I bring a well-rounded skill set to the table. My background in the outdoor industry and people leadership, paired with my experience in reproductive health and sex education, gives me a unique edge in crafting authentic, values-driven content for a variety of brands and audiences. I thrive on working as a collaborator and a leader on teams to build momentum through strategic campaigns that resonate and drive action. Here's what that looks like: Strategically developing purpose-driven social media platforms through organic and paid methods. I have a track record for growing engaged online communities by tens of thousands across social media platforms. Curating and creating custom content? Working with influencers to develop diverse, thoughtful programs? Building and maintaining targeted paid advertising campaigns? Check, check, and check. Aligning with brands and influencers alike to create partnerships that drive results. From curating and contracting to briefing and executing, I have extensive experience building relationships with outdoor brands and influencers through in-house programs, year-over-year advertising, custom content, and special events. Leading teams of professionals to stretch ourselves and drive meaningful results while maintaining employee engagement. I utilize my background in HR and people leadership (a 5-year chapter prior to my marketing career) to leverage the best out of everyone- myself included- so that we work effectively as a team. Producing and hosting podcasts focused on human experiences. Projects I’ve worked on have done brag-worthy things like winning awards, garnering over 1.2 million downloads on a single show, and ranking in the top 10 on Apple Podcast categories. Creating quality content as a professional photographer and writer. With over 14 years under my belt in outdoor photography, my work can often take me to remote, beautiful places. My passion for writing translates to scripts, articles, e-books, and copywriting for brands— from social media to email to newsletters. I’m especially drawn to brands in the outdoor and reproductive health sectors that share my passion for impactful, values-based work.