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Laura Biernacki

Vice President, Cash Management Sales at Beneficial Bank

Based in Newtown Square, United States

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Seniority

Vp

Department

Finance & Accounting

Location

Newtown Square

Industry

Banking

Company size

420

Contact information

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Email

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l•••••••@wsfsbank.com

Phone

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Background

About Laura Biernacki

I've worked in Relationship Banking for 13 years and find that the most rewarding part of my role is superior customer service. So many times, you don't realize that even the smallest of things lead to referrals and future business. I also belive in giving customers options. What works best for them and then bringing it to life, to make their job easier. lbiernacki@thebeneficial.com (215 )817-8592 C RELEVANT EXPERIENCE Beneficial Bank Ardmore, PA Cash Management Sales Officer, Vice President (VP) 11/15-present • Manage portfolio of 150 existing cash management customers. Retained 99% of portfolio in 2016. Introduced Beneficial Bank to all of our new Conestoga customers (2016). Developed and executed a plan to ensure a smooth conversion. • Work with Relationship Managers (Lenders) and Regional Directors (Branches) to win new cash management business. Manage to ensure we meet our annual fee collection goals. • Manage and Train a Sales Assistant to ensure goals are met. • Maintain strong relationships with internal partners, Wire, ACH, Security, and Deposit Operations to ensure we provide exceptional service and protect ourselves and our customers from fraud and risk. • Oversaw the cash management operations and care center from May 2016 to October 2016. RMA Lending Training – Temple University 2014 State College, PA ADDITIONAL INFORMATION Training: AFP Class at Villanova in Fall 2015 Interests: Restaurants, Traveling, Relationships with Main Line Animal Rescue and Francisvale Home for Smaller Animals. Own two rescue dogs.

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