Laura Caselli

Background

About Laura Caselli

Experienced Medical Device Professional | Sales & Marketing Leader | Market Development Specialist I have been working in the medical device industry since 2003, building a solid track record in sales, marketing, and leadership roles at a national level. My journey reflects a continuous commitment to growth, innovation, and achieving measurable success. My career began in sales with Johnson & Johnson Wound Management, where I developed a deep understanding of the market and successfully drove business growth. Within two years, I was promoted to Field Product Manager and later National Product Manager, roles in which I spearheaded impactful marketing campaigns and gained my first experience in people management. I then embraced a new challenge as Market Manager during the integration of Porgès into Coloplast, contributing to both marketing strategy and high-level decision-making during the merger process. To further strengthen my expertise in people and business management, I joined Covidien (Surgical segment) as a Regional Sales Manager. Over nearly five years, I achieved notable results, including two consecutive years as the top-performing area in sales, as well as success in tender management and team development. Subsequently, I led the startup of a new brand in the medical aesthetics field and collaborated with Clinic to enhance its franchise development and strategy. In 2013, I joined Smith+Nephew as Regional Sales Manager for the Advanced Wound Care and NPWT businesses. Since January 2024, I have been serving as Market Development Manager Italy, where I oversee the Advanced Wound Care marketing department, coordinate market access initiatives, and drive surgical business acceleration programs. I am a dedicated, results-driven professional with a strong focus on action and efficiency. I thrive in managing complex challenges and am committed to achieving excellence by turning clear strategies into impactful results. My open-minded and tenacious approach allows me to consistently deliver value in fast-paced and dynamic environments.