Laura Condron

Background

About Laura Condron

With a diverse range of experience in sponsorship, marketing, events and communications with some of the world’s leading brands, Laura has developed in-depth knowledge on how to lead and execute successful product launches, sports marketing strategy, corporate social responsibility projects along with brand marketing and internal and external communications. Career highlights to date include leading BMW Ireland’s sponsorship strategy through Triathlon Ireland partnership, launching an award winning CSR campaign for BMW Group Middle East, organising the PR launches for celebrity restaurants and Guerrilla marketing stunts with MINI among many more. Specialties: corporate communications, product communications, brand marketing, core message development, crisis management, event management, media relations, media training skills, sports marketing, sponsorship management and brand management. As Sustainability and Responsibility is a core part of BMW Group's Corporate Strategy, Laura is the lead for Sustainability for BMW Group in Ireland and drives all activities and initiatives in this area for the company both externally and internally.