Laura Craddock

Background

About Laura Craddock

I help businesses connect with customers and drive growth by turning marketing strategy into measurable results. Drawing on strategic insight and practical know-how, I partner with organisations to navigate change and seize market opportunities. What drives me is making complex things simple and finding smarter ways to connect with people. Whether leading a digital transformation, implementing new technologies, or developing market strategy, I bring both commercial thinking and human understanding to the table. Where I create value: Turning business strategy into compelling narratives that drive action Leading digital transformation that delivers measurable results Building marketing engines that power business growth Creating customer experiences that strengthen relationships Using data and creativity to solve business challenges With 20+ years' experience working across professional services, automotive, travel, health and retail sectors, I bring deep expertise in both B2B and B2C marketing strategy. My career spans agency and in-house roles across Australia and the UK, giving me unique perspective on driving results in diverse business environments. I enjoy connecting with: Forward-thinking business and marketing leaders People passionate about innovation and growth Anyone interested in the future of work and marketing