Laura Cronan

Background

About Laura Cronan

I'm a relationship-driven professional who thrives at the intersection of technology, people, and process. I bring a unique mix of customer success, SaaS onboarding, and I.T. project management experience. I understand the technical side of things, but I never lose sight of the human side. I take pride in translating complex systems into simple, actionable steps and building strong, lasting relationships along the way. Here are a few highlights that reflect the kind of impact I bring to every team: Career Achievements • Scaled a Customer Success department from the ground up in a fast-moving SaaS environment • Landed and onboarded the company’s first full-portfolio client and contributed to 300% client growth in 18 months. • Maintained 100% client retention and 100% satisfaction on post-onboarding surveys • Designed and documented onboarding workflows and internal processes for long-term scalability using Salesforce • Served as the primary go-to for 3rd party integrations with platforms like Yardi and Entrata • Identified areas of opportunity in client reporting results and developed best practices and training program to address and improve overall KPI results • Developed and delivered both virtual and onsite training sessions to drive product adoption and client confidence • Acted as a trusted advisor across multiple departments—translating business needs into technical solutions • Built strong, trust-based relationships with stakeholders at all levels • Held IT Director and Project Manager roles, leading enterprise software implementations and infrastructure planning • Led a full reengineering of payroll and labor systems at TGI Friday’s Corporate • Oversaw a large-scale ERP implementation as I.T. Director at Dallas Market Center • Known for high standards, proactive mindset, and deep commitment to customer satisfaction • Adept at building strong cross-functional relationships and simplifying complex systems If you’re looking for someone who combines client empathy with technical understanding—and who genuinely enjoys helping people get the most out of their tools—I’d love to connect.