Laura Fiochetta

Background

About Laura Fiochetta

Marketing Strategy/Planning Digital Marketing Brand Advertising Project Management Marketing professional with 20 years of experience in strategic planning and tactical execution designed to generate awareness, build brand engagement and credibility, grow sales/increase revenue, and strengthen retention and advocacy. Highlights include: • Progressive career working with diverse constituents in complex organizations and environments managing annual marketing budgets ranging from to $35 million. • Hands-on experience with market research review and analysis; media research and contract negotiations; development, execution, and measurement of annual marketing plans across traditional and digital media channels. • Well-rounded project manager and tactician who has created programs including online banners, email marketing, direct mail, print, radio, social media, writing for SEO, corporate identity, brochures, out-of-home/cinema advertising, major league sports partnerships, sales support collateral, special event/trade show graphics, public relations, affinity newsletters, and website development. • Collaborative team player and leader with a proven history of motivating and directing cross-functional teams. • Industry expertise in online higher education, biotech, nonprofit, pharmaceutical, healthcare, and technology. • Training, managing and motivating a team of junior-level marketing staff to exceed set goals.