Laura Griffith

Background

About Laura Griffith

I am a strategy and analytics leader passionate about using data-driven insights to shape market intelligence, product innovation, and global business strategies. My expertise spans market research, competitive analysis, and data strategy, allowing me to drive high-impact soltutions that align with both business goals and customer needs. I excel and translating complex data into actionable insights, helping teams and organizations make informed decisions that propel growth. At Optum and Change Healthcare, I have led successful integrations, product launches, market strategy and go-to-market initiatives that optimized business processes and enhanced market positioning. My focus on collaboration, strategic alignment, and global expertise enables me to deliver value across diverse industries. Key Areas of Expertise- Market Intelligence and Competitive Intelligence - Product and Marketing Innovation - Data-Driven Strategy and Analytics - Global Business Strategy and Insights - Stakeholder Management and Cross-Functional Leadership - C-Suite Advisor and Presentations - Enterprise-Wide Initiatives and M&A Integration - Large Scale Program Management Skills: B2B Marketing, Strategy, Market Planning, GTM Strategies, Stakeholder Management and Influence, Team Development, Competitive Analysis, Data Strategy Alignment, Brand Evaluation, Advanced Statistical Analysis, Product Management, Project Management